The partner you can trust | HSBC Singapore

The world's local bank

The partner you can trust

HSBC remains one of the world's largest banking and financial services organisations with 100 million customers worldwide, 7,500 offices in 87 countries and territories, and assets of US$2,455 billion as at 31 December 2010. Our financial strength has allowed us to support our customers through the challenging economic environment.

Strong financial performance

•	HSBC's underlying pre-tax profit rose by 36% to US$18.4 billion in 2010.
•	Reported profit attributable to shareholders rose to US$13.2 billion in 2010 (2009: US$5.8 billion).
•	HSBC paid dividends totaling US$6.3 billion in 2010, or US$0.36 per ordinary share, with a fourth interim dividend for 2010 of US$0.12 per ordinary share.

Continued benefits from HSBC's universal banking model

•	We maintained profitable in every customer group and region, including North America, for the first time since 2006.
•	Our Retail Banking and Wealth Management performance improved, achieving pre-tax profit of US$3.5 billion.
•	Our Global Banking and Markets achieve pre-tax profit of US$9.2 billion. Our Commercial Banking also achieved a strong performance, with pre-tax profit rising 48% to US$6 billion.
•	Our faster growing markets accounted for 34% of customer lending, up from 26% in 2008, on a reported basis.
•	Rest of Asia-Pacific achieved pre-tax profit of US$5.7 billion.
•	We continued capital generation with core tier one ratio improved to 10.5% from 9.4% on a reported basis.
•	We maintained our strong liquidity position, with ratio of customer advances-to-deposits of 78.1%, as at 31 December 2010.

Open for business and supporting customer needs

•	Our customer lending is up 8% to US$958 billion and deposits up 7% to US$1.2 trillion.
•	HSBC is the No. 1 mortgage lender in Hong Kong.
•	Added over half a million Commercial Banking customers globally; helped 2,400 businesses a week start up in UK.
•	Emerging market assets under management increased over 20% to US$145 billion on a reported basis.

HSBC in Singapore

•	HSBC in Singapore delivered a robust performance in 2010, achieving higher revenues by growth in assets, particularly trade assets, and by growth in fees from Wealth Management and Global Markets products.
•	We are amongst the first in the market to offer reminbi time deposits in Singapore.
•	HSBC is awarded No. 3 in The BrandFinance® Banking 500 2011 and No. 28 in BrandZ Top 100 Most Valuable Global Brands 2011.
•	The Bank continues to invest in growing its business in Singapore.