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Woman exploring a hedge maze in the shape of a compas; Image used on HSBC Jade SupportEntreprenHER.


Helping women along their entrepreneurial journey.

Go your own way without being alone

HSBC Jade is championing women's personal aspirations to reach their business goals and ambitions. Discover how HSBC Jade can support you along your entrepreneurial journey.

We've collaborated with female business owners who understand your ambitions and goals in life, so that they can answer the questions you've always wanted to ask.

Selina Kong, Founder and CEO, The Big Things Group

A video of Selina Kong, Founder and CEO, The Big Things Group, and her kids at a playground.

Starting out as an entrepreneur

"Taking the first step and starting out was initially challenging – I was worried about sacrificing time with my family and the financial responsibilities of running a business."

"Being an entrepreneur can be consuming, so it's important to make time for yourself. Having a network of people you trust and support your business vision, is essential." - Selina Kong, Founder and CEO, The Big Things Group

Feeling empowered

"Being strong, active and fit are vital for me to feel good and help me to manage the challenges of running a business." Selina Kong, Founder and CEO, The Big Things Group

Dr Ayesha Khanna, Co-Founder and CEO, ADDO AI

A video of Dr Ayesha Khanna discussing how she became an business owner

Taking the first step

"I worked on Wall Street for over a decade, then inspired by the rapid rise in tech, I relocated to Singapore. That's how I came to co-found ADDO AI, my artificial intelligence solutions firm." - Dr Ayesha Khanna, Co-Founder and CEO, ADDO AI

The importance of support

"Support can come in many different forms. In our early years at ADDO AI, we leveraged Singapore's flourishing technology eco-system and community. And then there's personal support; people like my business partner. We share the same vision, troubleshoot problems together and he always offers a different perspective." - Dr Ayesha Khanna, Co-Founder and CEO, ADDO AI

Vivien Liu, Founder, Studio UNIT

A video of Vivien Liu talking about first steps to becoming an entrepreneur

Being my own boss

"I try to make the most out of my entrepreneur lifestyle. I originally started Studio UNIT because I wanted to get out of the 9 to 6 office job. By running your own business, you can seek better flexibility in your work schedule, and be financially independent by working for yourself." - Vivien Liu, Founder, Studio UNIT

Learning from others

"My key source of support comes from my close friends who are also business owners. I find that having conversations and discussions with others who are from different fields can be inspiring, because you can pick up different ideas, observations, and tips that can be helpful to your business."Vivien Liu, Founder, Studio UNIT

Important information

Deposit Insurance Scheme

Singapore dollar deposits of non-bank depositors are insured by the Singapore Deposit Insurance Corporation, for up to SGD75,000 in aggregate per depositor per Scheme member by law. Foreign currency deposits, dual currency investments, structured deposits and other investment products are not insured.